Customer story
A partnership in performance, built around people
How HowdenRe gave its people fitness, nutrition, sleep and stress coaching in one app, with colleagues in every country enrolled in a matter of days.
HowdenReReinsurance broking · Howden Group
Since launch
Healthy habits, built into the working week
Photographed in the app and analysed by the AI coach in seconds.
Workouts in the app plus activity tracked on colleagues’ wearables.
Colleagues actively using the app, across fitness, nutrition, sleep and stress.
Colleagues worldwide were live on CloudFit in a matter of days.
- to sign up with a Howden email
- 30 seconds
- fitness, nutrition, sleep and stress
- 4 pillars
- AI coach in every colleague’s pocket
- 24/7
- activity synced from the devices people already wear
- Wearables
Helping people with their physical wellbeing has a huge correlation with making them feel better mentally. I introduced CloudFit to our HR team and they loved it.
Elliot RichardsonChief Commercial Officer, HowdenFormerly Executive Chairman, HowdenRe
- Company
- HowdenRe
- Industry
- Reinsurance broking
- Part of
- Howden Group
- Rollout
- Every country, in a matter of days
- Sign-up
- Work email, about 30 seconds
- Using
- AI coachFitnessNutritionSleepStressCommunity
The challenge
Demanding work leaves little room for health
Reinsurance broking is demanding work, with long days, client travel and busy renewal periods. HowdenRe wanted to support its people’s physical and mental health in a way that fits around that week, wherever in the world they work.
What they did
Whole-person health, rolled out worldwide
HowdenRe brought CloudFit to its colleagues around the world, with every country enrolled in a matter of days. People register with their Howden email in about 30 seconds, download the app and get a plan built by their AI coach in minutes. We also set up Howden communities in the app, so colleagues could compete, share results and create their own challenges, from UK vs US to regional leaderboards. CloudFit and Howden also brought colleagues together for an event and panel discussion on performance and wellbeing.
The results
From the HR team to every country
More than 15% of colleagues actively use the app. Together they have scanned more than 500 meals and logged more than 2,000 activities, from workouts in CloudFit to activity tracked on their wearables. It began when Elliot Richardson introduced CloudFit to the HR team, and grew from there.
What every colleague gets
Four pillars of health, in one app
Upper Body
42 min · Done
Leg Day
Today · Scheduled
Fitness
AI-built training plans that adapt as people progress, at home, in the gym or travelling.
Nutrition
Snap a meal to log it. The AI coach reads it and guides people towards their targets.
How are you today?
7-day mood
+18%
Stress
Daily check-ins to monitor and manage stress alongside physical health.
AI coach
Always on, and it adjusts the plan around a short night or a long day.
Illustrative screens.
Community
UK vs US, and every region in between
We built Howden its own communities inside CloudFit. Colleagues compete against each other, share their results and create their own challenges, from UK vs US to regional leaderboards, so healthy habits became a friendly competition across offices.
UK vs US
Most steps in October
Which region moves most?
Points from workouts, steps and check-ins
Sam shared a result
London · UK team
10K run
48:12
14 colleagues cheered this
Compete
Team challenges like UK vs US, plus individual and regional leaderboards on steps, workouts and points.
Share
Colleagues post their runs, workouts and milestones, and cheer each other on.
Create
Anyone can set up a challenge for their team, office or region in a few taps.
How it rolled out
Live in every country within days
Register with a work email
Colleagues sign up on a Howden page in about 30 seconds, and their access unlocks automatically.
Download the app
Available on iOS and Android, and it connects to the wearables colleagues already use.
Get a personal plan
The AI coach builds a plan around each person’s goals in minutes.
For employers and brokers
Bring CloudFit to your workforce
Whole-person health coaching for your people, rolled out across every country in days and unlocked with a work email.